GEO (Generative Engine Optimization) is the process of making your website and brand easier for AI-powered search systems (like Google AI Overviews or ChatGPT) to understand, summarize, and reference.
GEO vs. SEO
While traditional SEO focuses on ranking pages for specific keywords, GEO focuses on entity clarity, sourceworthiness, and structured data. It aims to ensure that when an AI generates a summary, your business is cited as a credible authority.
How Businesses Can Improve AI Visibility
To improve your AI search readiness, focus on creating answer-focused content, building topical architecture, implementing schema markup, and establishing strong brand mentions across the web.