1. Introduction
At UUDigital Agency, we are committed to maintaining the trust and confidence of our website visitors and clients. This Privacy Policy describes how UUDigital Agency (referred to as "we", "us", or "our"), based in Calgary, Alberta, Canada, collects, uses, discloses, stores, and protects personal information. We operate in accordance with Canadian federal and provincial privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta’s Personal Information Protection Act (PIPA). This policy applies to visitors of uudigital.agency, prospective and active clients, newsletter subscribers, and users interacting with our web tools, calculators, and audits.
2. Personal Information We May Collect
Personal information means any information about an identifiable individual. We may collect and process the following categories of information: Name, email address, phone number, company name, website URL, job title or business role, service interests, project details (such as budget range, timeline, and goals), billing and invoicing details, and communication records. For active clients, we may also process website credentials, brief documents, databases, or API assets. Additionally, we collect technical data such as IP address, browser type, approximate geographical location, page view intervals, and tracking event histories. We do not intentionally collect sensitive personal info unless voluntarily supplied by a client for a project purpose.
3. How We Collect Information
We collect personal information through direct interactions and automated technologies. Direct methods include forms completed on our website (including contact forms, quote requests, audit scorecard checklists, and cost calculators), discovery call bookings, email exchanges, telephone consults, contractual agreements, and project management portals. Automated collection includes technical cookies, server logs, and Web-Analytics tools (such as Google Analytics 4) recording link clicks, button actions, and site events. We also receive client-provided access to third-party databases, host servers, domain managers, and CRM interfaces to carry out development and support scopes.
4. Why We Use Personal Information
We process personal information only for reasonable business purposes, including: Responding to your questions, preparing proposals and project quotes, scheduling discovery sessions, managing client relationships, providing ongoing technical support, and deploying website, SEO, eCommerce, accessibility, and automation services. We also use data to analyze traffic, improve loading speeds, verify security audits, resolve software bugs, prevent fraudulent spam, and distribute marketing newsletters (strictly where commercial consent has been granted under CASL). Furthermore, we process information to satisfy legal, accounting, tax, or regulatory standards.
5. Consent
We collect, use, and disclose personal information with your consent, except where permitted or required by law. Consent can be express (written or verbal confirmation) or implied (such as supplying your URL and email inside our CRO Snapshot form to get an assessment). You have the right to withdraw your consent to our processing of your information at any time, subject to legal or contractual requirements. Under Canada’s Anti-Spam Legislation (CASL), we will never send commercial electronic messages without proper consent, and every promotional email features a simple, single-click unsubscribe link to stop future marketing.
6. Cookies, Analytics, and Tracking Technologies
Cookies are small text files saved to your browser to identify your session and remember user settings. We use technical, functional, and analytical cookies to analyze traffic flow, optimize mobile viewports, and measure form conversion metrics (such as tracking when calculators are started or completed). We utilize Google Analytics 4 to review user journeys safely without logging individual IP addresses. You can choose to disable cookies through your browser settings, though doing so might restrict certain interactive components (like the multi-step scorecard quiz) from behaving correctly.
7. How We Share Information
UUDigital Agency does not sell, rent, or lease personal information to third parties. We share information with trusted service providers only as necessary to deliver our services. These partners include cloud hosting nodes (such as secure VPS systems), email systems, payment processors, CRM tools, and collaborative project management systems. We also share data with subcontractors or technical partners directly assigned to your website scope, or with legal and accounting advisors. All service providers are contractually required to protect your information and process it solely under our direct, documented instructions.
8. Cross-Border Processing
UUDigital Agency is based in Calgary, Alberta, Canada, but some of our trusted cloud infrastructure providers, database servers, and processing partners are located outside Alberta or Canada, including in the United States. Consequently, your personal information may be transferred to, stored in, or processed in jurisdictions where privacy protections differ from Canadian regulations. In these scenarios, your information remains subject to the lawful disclosure demands, subpoenas, or access rights of local courts, law enforcement, and regulatory bodies in those foreign countries.
9. Client Project Data
As a Custom Solutions web studio, we regularly design, develop, host, and maintain high-performance digital systems. During a client project, we may receive access to hosting environments, databases, domain setups, private APIs, customer records, and internal business platforms. We process and utilize this client-provided data strictly to perform our agreed-upon technical services, run QA testing, optimize page speed, or resolve hosting bugs. We do not use client project data for any other purpose. Our clients are responsible for ensuring they have obtained proper consent and authority before sharing databases or customer information with our studio.
10. Security Safeguards
We implement reasonable administrative, technical, and physical security measures designed to protect personal information against loss, theft, alteration, and unauthorized access. These safeguards include role-based access limits, secure password management protocols, SSL/TLS encrypted transfer channels, and secure code deployment frameworks. For hosting, we utilize monitored cloud networks, regular patches, and backup schedules. While we apply senior engineering discipline, no transmission method over the internet or cloud node is completely secure, and we cannot guarantee absolute, bulletproof security.
11. Data Retention
We retain personal information only for as long as reasonably necessary to satisfy the purposes for which it was collected, including fulfilling legal, tax, accounting, audit, or contractual responsibilities. Once personal information is no longer needed, it is either securely deleted, anonymized, or destroyed. For client projects, we may retain baseline configurations and deployment codes to support future updates or maintenance plans, unless a client requests a complete structural deletion and handoff upon contract termination.
12. Your Privacy Rights
Under Canadian privacy legislation, you have specific rights regarding your personal information. These include the right to request access to the information we hold about you, request corrections to inaccurate or outdated records, withdraw your processing consent, or request data deletion. To exercise any of these rights, please contact our privacy representative at the email address listed below. We will review and respond to your request within the legally mandated timeframe (usually 30 days), and we may require identity verification before releasing or updating records.
13. Marketing Communications
We may occasionally distribute marketing emails, blog updates, or free business resources to users who have opted-in or requested audits through our website. You can unsubscribe from these updates at any time by clicking the "Unsubscribe" button at the bottom of our emails. Opting out of marketing campaigns does not stop transactional or project-specific emails (such as invoices, client onboarding briefs, support ticket logs, or maintenance status updates), which are necessary to manage our active client relationships.
14. Third-Party Websites and Links
Our website, service pages, and case studies may link to third-party sites, payment gateways, or client project portals. This Privacy Policy applies solely to information collected by uudigital.agency. We are not responsible for the privacy practices, content, cookie rules, or security safeguards of external websites. We encourage you to read the privacy statements of every third-party platform you visit.
15. Children’s Privacy
Our website, tools, audits, and custom development services are directed exclusively to business professionals, local business owners, and corporate brands. We do not intentionally collect, solicit, or process personal information from children under the age of 13. If we discover that a child has provided us with personal information, we will delete it from our systems immediately.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our operational procedures, hosting partners, development tools, or privacy laws. Any updates will be published directly on this page with an updated "Last Updated" date at the top. We recommend checking this page periodically to remain informed about how we safeguard your information.
Questions about your privacy?
If you have questions about how we handle personal information, please contact our team. We will respond respectfully and review your request in accordance with applicable privacy obligations.